Centered on AHA's legacy, youth empowerment, and timelessness, I distilled these ideals into Playful, Learn, and Driven. These concepts inspired the fun prop of the letter board, the yearbook layout and backdrop, and the signature AHA colors. I crafted the final creative brief: “AHA, the young and hungry student agency, driven by legacy and long-lasting impact—timelessly cool and endlessly curious.” Collaborating with the Director of Design, Emma Harris, we also introduced student ID cards to enhance the school vibe, further strengthening the experience.