Focusing on the festival’s core values of local honor, nature, and happiness, I translated these into the words Natural, Alive, and Free. I then developed a unique handmade, hand-cut font and created free-flowing graphics that embraced these concepts. To complement the natural aesthetic, I incorporated earthy colors with vibrant pops. Ultimately, I crafted the final creative brief: “Honoring the Bluebird, in nature and practice,” highlighting my ability to blend concept development with creative execution.