BooBoo BandagesStrategy, Art Direction, Copywriting, Design
Developed a playful visual universe for Booboo Bandages, a concept line of adhesive bandages. Rooted in themes of femininity, boldness, and self-expression, I built a brand around a pastel palette and star-and-heart motifs that amplify its tongue-in-cheek charm. Through a sticker sheet, packaging system, and branded cards, the direction celebrates emotional honesty and everyday clumsiness. The final brief, “Own Your Booboos,” encourages authenticity, embracing the silly and imperfect moments that make us human.

Wallis Blivin, Art Direction & Design