Elevation Bouldering Gym Logo

The existing logo for the local bouldering gym was disconnected from the sport, confusing in nature, and intimidating to potential customers. I redesigned the logo to make it clear, approachable, and inviting, reflecting the true essence of bouldering while ensuring it felt welcoming to new customers. This solution highlights my ability to create effective visual identities that resonate with the target audience and reflect the brand’s values.