Rooted in the ForestStrategy, Art Direction, Copywriting, Design
Developed a 2025 campaign for Danner that honors its 1932 logging roots while embracing its modern role for explorers of all kinds. Centered on heritage, durability, and a deep connection to the forest, the campaign draws parallels between Danner boots and the Pacific Northwest’s longest-living trees—symbolizing lasting quality. Visual identity was reinforced through vintage forest imagery and a custom-designed shoebox echoing the brand’s evolution.